Engagement
Any interaction people have with a post: likes, comments, shares, saves, clicks, replies and, for video, watching.
Engagement shows that people did more than scroll past. Algorithms treat it as the main sign a post is worth showing to more people, so it drives reach as well as measuring it.
Not all engagement is equal. A like is quick; a comment, a save or a share takes effort and counts for more, both to the algorithm and as a sign people value what you posted.
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