Reach

The number of different people who saw a post, counting each person once.

Reach counts people; impressions count views. A post seen twice by 500 people has a reach of 500 and 1,000 impressions.

Reach shows how far a post travelled beyond the people who engaged with it. Divided by followers, it shows what share of your audience a post actually got to.

Related terms

Plan a week of posts in one sitting

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