Reaction
A one-tap response to a post beyond a plain like, such as Facebook's love or haha or LinkedIn's celebrate and insightful.
Facebook, LinkedIn and Messenger offer a set of reactions, so people can respond with more meaning than a like. Facebook's include like, love, care, haha, wow, sad and angry.
Reactions count as engagement, and the mix is informative: a post heavy with "angry" reactions isn't doing well, however many there are.
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