Organic reach
How many people see a post without any paid promotion behind it.
Organic reach comes from followers, shares, hashtags, search and recommendations. It has fallen on most networks as feeds fill up and networks encourage brands to pay, so a Facebook Page post may reach only a small share of its followers.
Short-form video and recommendation feeds, such as TikTok's For You page and Instagram Reels, are where organic reach to non-followers is easiest to find today.
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