Boosted post
Also called: Boosting
An existing organic post that you pay to show to more people, without building a full ad campaign.
Facebook, Instagram, TikTok and LinkedIn all offer a "Boost" button on posts you've already published. You pick an audience, a budget and a length of time, and the post is shown as an ad to people beyond your followers.
Boosting is the quickest way into paid social, and it works best on posts that are already doing well organically. It offers fewer targeting and format choices than an ad built in each network's ads manager.
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