Brand ambassador
Someone who represents a brand over a long period, promoting it on their own accounts, usually in return for pay, products or commission.
Where an influencer deal is often a single post, an ambassadorship is an ongoing relationship. Ambassadors use the product in their everyday content, share discount codes, turn up at events, and are expected to speak well of the brand throughout.
Ambassadors can be celebrities, micro-influencers, loyal customers or employees. Paid ambassadors must mark sponsored posts as ads under the rules in most countries.
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