Sponsored post
Also called: Paid partnership
A post a brand has paid for, either an ad on a network or a creator's post made in return for payment or free products.
On networks, sponsored posts are labelled "Sponsored" and look like ordinary posts in the feed. From creators, they're paid partnerships and must be disclosed, with a label such as Instagram's "Paid partnership" or a clear #ad.
The best-performing sponsored content rarely looks like advertising. It fits the feed it appears in and the voice of the account posting it.
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