Social proof
The tendency to trust something because others already do, shown through reviews, follower counts, testimonials and shares.
People look to other people when deciding. A product with hundreds of happy customer photos, a post with lively comments, or a business recommended by a creator feels safer to choose.
On social media, sharing customer reviews, user-generated content and results is how brands put social proof to work. Faking it, with bought followers or reviews, backfires when noticed.
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