Brand mention
Any time someone names or tags a brand in a post, comment or caption, whether the brand is tagged or not.
Tagged mentions are easy to see: they arrive as notifications. Untagged ones, where someone writes the brand's name without the @, only turn up through search or a social listening tool.
Mentions show what people say about you when you're not in the room. Replying to them builds goodwill, resharing good ones is free content, and a sudden rise in negative ones is the earliest warning of a problem.
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