Brand safety
Keeping a brand's ads and posts away from content that could harm its reputation, such as hate speech, violence or misinformation.
On social media, brand safety is mostly about where paid ads appear and who a brand works with. Networks offer controls that keep ads away from certain kinds of content, and brands vet influencers' past posts before signing them.
It also covers a brand's own accounts: avoiding jokes on sensitive news days, moderating comments, and having someone check posts before they go out.
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