Influencer brief
A document a brand gives an influencer before a collaboration, setting out the goal, the message, the deliverables and the rules.
A good brief covers what the campaign is for, the key points to get across, what to post and where, deadlines, how to disclose the partnership, and anything off limits. It also says what the creator is free to decide.
The best briefs are short and leave room for the creator's own style. Their audience follows them for their voice, not the brand's.
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