Influencer
Someone with an engaged following who can affect what their audience thinks and buys, and who works with brands because of it.
Influencers are usually grouped by size: nano (under 10,000 followers), micro (10,000 to 100,000), macro and mega. Bigger reaches more people; smaller often has a closer, more trusting audience.
The word has become less popular with the people it describes, many of whom prefer "creator". Brands care less about the label than about whether the audience matches theirs.
Related terms
Plan a week of posts in one sitting
Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.
7 days free.