Micro-influencer
An influencer with a mid-sized, engaged following, usually between 10,000 and 100,000 followers, often in a specific niche.
Micro-influencers tend to have higher engagement rates than bigger accounts, and audiences who trust their recommendations. They also charge far less, so a brand can work with several for the cost of one large creator.
Their value comes from fit: a woodworking account with 30,000 followers reaches exactly the people a tool brand wants.
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