Impressions
Also called: Views
The number of times a post was shown on screen, counting every time, including repeat views by the same person.
If 1,000 people each see a post twice, it has 2,000 impressions and a reach of 1,000. Impressions measure exposure; reach measures people.
Several networks, including Instagram and Facebook, now report "views" in place of impressions, which counts the same thing across photos and video.
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