Cost per mille
Also called: CPM, Cost per thousand impressions
What an ad costs for every thousand times it's shown, whether or not anyone clicks. Mille is Latin for thousand.
Spend $50 for 10,000 impressions and the CPM is $5. CPM is the natural measure for awareness campaigns, where being seen is the point.
Creators also quote CPM when pricing sponsored posts or talking about ad revenue, for example what YouTube pays per thousand views.
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