Cost per click
Also called: CPC
What an ad costs, on average, for each click it gets: total spend divided by clicks.
Spend £100 on an ad that gets 250 clicks and the cost per click is 40p. CPC is how you compare ads whose job is to send traffic somewhere.
It varies with the network, the audience and the competition for it. A lower CPC is only better if the clicks convert: cheap clicks from the wrong people cost more in the end.
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