Brand awareness
Also called: Awareness
How many people know your brand exists and recognise it, the first goal of most social media marketing.
Awareness sits at the top of the funnel, before anyone considers buying. On social media it's usually measured through reach, impressions, follower growth, profile visits and brand mentions.
Awareness campaigns aim to be seen and remembered rather than clicked. They suit video, consistent visual style and posting often, and they're judged over months, not days.
Related terms
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