Campaign
A planned set of posts and activity with one goal, a set timeframe and a way to measure whether it worked.
A campaign might launch a product, grow an email list, promote an event or run a seasonal sale. It usually combines several posts across networks, sometimes with paid ads, influencers or a giveaway, all pointing the same way.
Setting the goal and the measure before it starts, for example 500 sign-ups in four weeks, is what separates a campaign from a burst of posting.
Related terms
Plan a week of posts in one sitting
Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.
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