Call to action
Also called: CTA
The part of a post that tells people what to do next, such as "comment below", "save this" or "shop the link in bio".
A call to action turns attention into something measurable. Without one, people like a post and scroll on; with a clear one, more of them comment, click, save or buy.
Good CTAs ask for one thing and make it easy. Questions invite comments, "save this for later" suits tips and recipes, and links belong where the network makes them clickable. Asking for engagement for its own sake, like "comment YES", can be treated as engagement bait.
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