Conversion
When someone takes the action you wanted after seeing your content, such as buying, signing up or downloading.
A conversion is whatever counts as success for a post or campaign. For a shop it's a sale; for a newsletter, a sign-up; for an app, an install.
Social networks can track conversions on your site with a pixel or through UTM-tagged links, so you can see which posts led to results rather than just likes.
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