Retargeting
Also called: Remarketing
Showing ads to people who have already interacted with you, such as visiting your website or watching your videos.
Someone who looked at a product but didn't buy is far more likely to buy than a stranger. Retargeting uses a pixel on your site, or engagement on your posts, to show those people a follow-up ad.
It's one of the most cost-effective kinds of paid social. Privacy changes, such as Apple's tracking prompt, have made website-based audiences smaller than they were.
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