Target audience
The specific group of people a brand wants to reach, described by who they are, what they want and where they spend time online.
A target audience is narrower than "everyone who might buy". It might be first-time homeowners in their 30s who like to do things themselves. Knowing that decides the networks, the tone and the content.
For ads, the target audience becomes literal: the settings you choose for who sees the ad. For organic posts, it shapes everything you write.
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