Audience
The people who see, follow or interact with an account's content, whether or not they follow it.
Your audience is wider than your follower count. It includes followers, people who find posts through search, hashtags or recommendations, and people who see a post because someone shared it.
Most analytics tools break the audience down by age, location and active hours. Knowing who is actually there, rather than who you hoped would be, is what makes the rest of a strategy work: the tone, the formats and the best time to post all follow from it.
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