Follower

Someone who has chosen to see an account's posts, usually in their feed, by following it.

Followers are an account's standing audience. On most networks following is one-way: you can follow someone without them following back. Facebook profiles and LinkedIn also have two-way connections, called friends and connections.

Follower count is the most visible number on a profile, but not the most useful. How many of those followers see and engage with posts matters far more than the total.

How to get followers on Instagram →

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