Tag
Also called: Mention
Linking to another account in a post, photo or comment with an @, which notifies them and shows the post to them.
Tagging credits people, pulls them into a conversation and can put your post in front of their followers, for example in Instagram's Tagged tab.
Tag the people and brands genuinely involved: a collaborator, a supplier, a photographer. Tagging unrelated big accounts for attention looks like spam and can get the post hidden.
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