Story
Also called: Stories
A full-screen photo or short video that disappears after 24 hours, shown at the top of Instagram, Facebook and other apps.
Snapchat introduced Stories in 2013 and Instagram made them mainstream. They're casual, quick and reach your most engaged followers, who tap through them at the top of the app.
Stories suit behind-the-scenes moments, polls, questions, reminders and links. Instagram Highlights keep chosen Stories on your profile after the 24 hours are up.
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