User-generated content
Also called: UGC
Posts, photos, videos and reviews made by customers or fans rather than the brand itself.
UGC is social proof in its most convincing form: real people using the product. Brands encourage it with hashtags, features, competitions and simply asking, then reshare it with credit.
Always ask permission before reposting someone's content, and tag them. "UGC creators" are also a paid job now: people who make ads in a customer's style for brands to run.
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