Trend
A format, sound, hashtag, challenge or topic that many people join in with over a short time.
Trends spread when people copy a recognisable format with their own twist, such as a sound on TikTok, a caption template or a challenge. Joining one early can bring reach, because people are already searching for and watching it.
They move fast and fade fast. The trends worth joining are the ones you can fit naturally to your own content, not every one that appears.
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