Viral content
Also called: Going viral
A post that spreads far beyond its usual audience, very quickly, through shares and recommendations.
Content goes viral when people share it and algorithms notice, which pushes it to more people, who share it again. There's no fixed number; it's viral relative to the account's normal reach.
Virality can't be reliably planned. What helps is emotion, whether funny, surprising or relatable, a strong hook, and something people want to send to a particular friend.
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