Video completion rate
The share of viewers who watched a video to the end: completed views divided by total views, as a percentage.
Completion rate shows whether a video held attention. Short-form networks weigh it heavily, so a 15-second video most people finish often beats a minute-long one they abandon.
Strong hooks, tight editing and ending as soon as the point is made all raise it. Loops that make people rewatch can push it over 100%.
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