Short-form video
Vertical videos usually under a minute or two, made for TikTok, Instagram Reels, YouTube Shorts and Facebook Reels.
Short-form video is the fastest-growing format on social media, and the one networks push hardest to non-followers. It's shot vertically, 9:16, starts with a hook, and is built to be watched through or rewatched.
One short video can often go to TikTok, Reels and Shorts, with each network's safe zone and caption style in mind.
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