Share of voice
Also called: SOV
How much of the online conversation in your market is about you compared with competitors, as a percentage.
If 1,000 posts mention coffee shops in your town and 150 mention yours, your share of voice is 15%. It shows how visible you are relative to others, not just in absolute terms.
It's usually measured with a social listening tool, across mentions, hashtags and sometimes ad impressions, and tracked over time alongside competitors'.
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