Sliding into the DMs
Sending someone a direct message out of the blue, originally to flirt, now also for business approaches.
The phrase began as slang for messaging someone you fancied. In marketing it means reaching out privately to a potential customer, collaborator or creator.
It works when it's personal and relevant. Copy-pasted sales pitches to strangers are the fastest way into the requests folder, or a block.
Related terms
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