Social media strategy
The plan for what a brand wants from social media and how it will get there: goals, audience, networks, content and measures.
A strategy answers why before what: what you want social media to do for the business, who you're talking to, which networks they use, what you'll post, how often, and how you'll know it's working.
It doesn't need to be long. A page setting out goals, content pillars, a posting rhythm and two or three KPIs is enough to make daily decisions easier.
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