Content pillars
The three to five themes an account posts about again and again, which keep its content varied but recognisable.
Pillars answer "what should I post today?" before the question comes up. A bakery's might be new bakes, behind the scenes, baking tips and customer stories.
They keep an account from drifting into all promotion or all personal, and make it easier to fill a content calendar: each week gets a post from each pillar.
Related terms
Plan a week of posts in one sitting
Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.
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