Repurposing
Turning one piece of content into several: a blog post into a carousel, a live stream into clips, a video into quotes.
Most good ideas deserve more than one post. Repurposing reshapes the same idea for different formats and networks, so it reaches more people for a fraction of the effort.
It's different from crossposting. Crossposting sends the same post everywhere; repurposing makes something new from it, in the shape each place expects.
Related terms
Plan a week of posts in one sitting
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