Live stream
Also called: Going live
Broadcasting video in real time on a social network, where viewers can watch, comment and react as it happens.
Instagram, TikTok, Facebook, YouTube, LinkedIn and X all support live video. Followers are often notified when you go live, and the comments let you answer questions on the spot.
Lives suit launches, Q&As, tutorials and events. The replay can usually be saved and shared afterwards, so one live becomes several pieces of content.
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