Live stream

Also called: Going live

Broadcasting video in real time on a social network, where viewers can watch, comment and react as it happens.

Instagram, TikTok, Facebook, YouTube, LinkedIn and X all support live video. Followers are often notified when you go live, and the comments let you answer questions on the spot.

Lives suit launches, Q&As, tutorials and events. The replay can usually be saved and shared afterwards, so one live becomes several pieces of content.

Related terms

Plan a week of posts in one sitting

Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.

7 days free.