Link in bio
Also called: Bio link
The single clickable link on a profile, most often on Instagram and TikTok, where posts can't carry links of their own.
Instagram captions don't make links clickable, so creators and brands send people to the link in their profile instead: "link in bio". The link often goes to a simple landing page listing several destinations, such as a shop, a newsletter and the latest video.
Instagram now allows up to five links on a profile, and TikTok offers a website link to personal accounts with 1,000 or more followers and to registered business accounts, but the phrase has stuck. Keep what's behind the link up to date with whatever your latest posts are promoting.
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