Frequency
Also called: Posting frequency
How often an account posts, or, in advertising, how many times on average each person sees the same ad.
For posting, consistency matters more than volume. Three posts a week, every week, usually does better than seven one week and none the next, and it's easier to keep up.
In ads, frequency is impressions divided by reach. A frequency of 3 means each person saw the ad three times on average; much higher and people start to tire of it.
Related terms
Plan a week of posts in one sitting
Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.
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