Employee advocacy
Employees sharing their company's news, jobs and content on their own social accounts, usually on LinkedIn.
People trust people more than logos, and a company's staff often have more combined reach than its page. A product launch shared by fifty employees is seen by far more people, and read as more credible, than one post from the brand.
Good programmes make it easy and optional: suggested posts, a little training, and freedom to write it in their own words.
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