Save rate

The share of people who saved a post to come back to later: saves divided by reach or views, as a percentage.

A save is one of the strongest signals a post can get. It means someone found it useful enough to keep, and Instagram and TikTok both weigh saves heavily when deciding what to recommend.

Tips, recipes, checklists, guides and carousels get the most saves. "Save this for later" is a simple call to action that suits them.

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