GRWM
Also called: Get ready with me
Short for "get ready with me": a video format where a creator talks to camera while getting ready, often chatting about something else.
GRWM videos started in beauty, with creators doing their make-up step by step, and grew into a general format. The getting ready is the backdrop; the talk, a story, an opinion or a day's plans, is often the real content.
Brands use it to show products in use naturally, and it suits TikTok, Reels and Shorts.
Related terms
Plan a week of posts in one sitting
Posttyy schedules your posts to every network from one calendar, and publishes them at the time you pick.
7 days free.