Creator economy
The businesses and income built around independent creators: sponsorships, ad revenue, subscriptions, merchandise and the tools that serve them.
Creators earn in many ways at once: brand deals, network payouts, paid subscriptions and memberships, affiliate commission, courses and their own products. Around them sit agencies, marketplaces, editing tools and schedulers.
For brands, it means working with creators is now a normal part of marketing, and creators increasingly expect to be treated as businesses.
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